Sometimes, we need to see the proof ourselves...
Let us show you how powerful color psychology can be for your business.
- Color increases brand recognition by 80%
- Color accounts for 84.7% of a purchase decision
- HubSpot skyrocketed their clickthrough rate (by 21%!) by changing their CTA button color from green to red
SHARx
Full brand re-build: color palette, website design, brand video, photography + office interior design.
SHARx
MARKETING TEAM
“Our walls now reflect our mission, vision, and goals. This reminds us every day of the foundation that SHARx is built on and continues to foster compassion for our purpose.
Thank you, Michelle Lewis, for bringing our vision to life! We are proud to call this place our home.”
SHARx is an established, successful brand...
They specialize in helping lower prescription medication costs for companies that want to make it easier for their employees. Such a powerful mission!
After connecting with Corey Durbin, SHARx CEO, he asked if I could help with a re-brand of the company + bring the brand into the office space.
We were able to re-define the brand, choose a new color palette based in color psychology.
The new color palette was injected into all brand pieces - including website, social media, company newsletters + wall designs.
We also shot a new brand video for the company that brought the people of the company to the forefront.
Working with the marketing team + a local vinyl print company (St. Louis, Missouri), we were able to bring our designs to life at the office!
“My email clickthrough rate went from 5% to 22.8% by injecting color psychology into my written messaging!” - Ashley DeLuca, Copywriter
MEGHAN MARCH
Full brand re-build, website design, brand video, photography + color analysis.
Meghan March
ROMANCE AUTHOR
“Thank you so much for the most gorgeous website I’ve ever seen in my entire life. I can’t hardly believe it’s mine. I appreciate—SO MUCH—all of the hard work everyone put in to make this a reality. It’s so special. It’s still hard to believe it’s for my brand. I’m simply the luckiest.”
Meg's brand was all about romance books...
She had immense success, but was wanting a big brand pivot to feel more like her + the life she had been building behind the scenes.
She wanted more earthiness, a sense of adventure + something that felt like the beautiful PNW that surrounded her. She also wanted to be able to bring in her non-fiction books + children's books under one umbrella while still feeling cohesive.
We totally remade the brand with a new color palette {based in color psychology}, photography/videography + a full website build.
Now, she has successfully re-launched her website, created stunning photoshoots/videoshoots, is loving her audience's surprise, delight + having a beautiful space to launch her upcoming books!
Meghan saw a:
- +300% increase in site traffic
- +30% increase in new users for the month
- +42% increase in sales revenue
- +115% increase in email opt ins
- +54.3% increase in social media engagement rate
We worked as hard as we possibly could to bring this brand to life. From color analysis {finding what colors look best on the client}, to live events, to book launches, to showcasing the brand message in an incredible brand video. The results were amazing to see come to life.
“Working with Michelle was absolutely amazing! I loved how patient was, willing to revise anything questioned, and worked through many different colors to make my dream palette come to life. I have nothing but AMAZING things to say. Michelle, thank you for everything! I'd give more stars if I could ;)” -Giulia Guerrieri, @iamgiuliaguerrieri
GEORGE BRYANT
Full brand re-build + website consultation.
George Bryant
DIGITAL MARKETING CONSULTANT
“This is the proudest I've been of a website + brand in my life. I wanted people to feel a certain way, but I didn't know how to communicate that visually. You helped me do exactly that.”
George's brand was all about relationships over algorithms...
George's brand differentiator is relationship-based marketing. He never had put a lot of visual intent into his brand. Standing up for his son who was bullied for loving pink - he injected pink into his former black + white ONLY business.
People had said working with George was like "getting hit in the face with a 2x4 of truth". He wanted to be perceived in a more loving way.
We were able to keep the comfort aspect of pink, but inject magenta to bring more boldness + revolution into his messaging.
Now, people say "he's like the teddy bear of truth".
Emotional alignment is so key for a brand + brand owner. For George, he needed the energetic balance of messaging between pink + magenta. It's enabled him to express his message fully + attract his ideal clients more easily. We had such a blast, he even brought me to speak at his event!
“People have straight-up started referring to my brand as "Tiffani Yellow". That's the level of iconic I'm shooting for.” - Tiffani Purdy, Human Design Expert
Lionscove
Full brand re-build + website consultation.
Lionscove
LIAM LEONARD - CEO
“Working with Michelle has been a game-changer for us. Her knowledge of color psychology + the insight behind it has been amazing. She has helped us bridge the gap between design + business strategy."
Lionscove was going through a huge pivot...
Now, they were re-launching with a new business name + needed an entirely new brand.
Moodboards:
We were able to create multiple moodboards for Liam to choose from - helping him see the need to not be like other real estate investment firms + elevate the brand with rich greens + golds.
Office Space:
Helping him not only with the brand palette, but the color palette for his office space as well - his space is fully in alignment.
Web Design:
With the web design build, we focused on an elevated, elegant experience - complete with stock photography selections and visual elements that brought a cohesive feel to the business.
“Working with Michelle has been so valuable to me and my business! I now know that my brand colors are attracting and supporting my ideal clients (rather than stressing them out.) I also know exactly what colors to wear so I can influence clients to feel calm, take action, or open up with me. I love that I have the knowledge to use color as a valuable tool to support my clients at a deeper level!” - Christine Luken, Financial Dignity Coach
{Her sales call close rate also skyrocketed to 70%!}
SYDNEY GENNARIA
Brand palette creation + color analysis consultation.
Sydney Gennaria
FOUNDER OF POSITIVE WORDS FROM MOM
“I cannot say enough good things about Michelle. She always brought the science, psychology + research to every recommendation she had. I came away from it understanding color better myself - knowing the language of color to use in my brand.”
Sydney was ready to link her brand message with visual emotion...
She had an absolutely incredible businesses - helping women hear the support they never received from their actual mother through a membership filled with uplifting words.
We went step by step, linking each emotion with the correct color so it could resonate on a deep level with potential customers.
When we hit decision point, we let her audience decide! 69% voted for the final color palette!
Incorporating color psychology into her social media, we saw immediate positive responses.
Sydney skyrocketed her Instagram reel watch time by over 3,000% in 2 weeks!
Ready To Work With Michelle?
Utilize color psychology in your business to help make a stronger impact on your customers + sales!
